How should artists talk about their art?
It doesn’t matter how creative and prolific an artist is, giving a talk about one’s art is something that every artist feels unexcited about.
The experience if gone wrong can be extremely daunting for the artist.
Are you an artist?
Have you felt the same situation when you were asked to speak something about your art?
Remember if the speech doesn’t go right, there is a possibility that things may go haywire.
Preparing a speech is somehow a much onerous task for an artist than creating an appealing painting.
Imagine you are exhibiting modern art paintingsof yours and suddenly are asked to talk to the audience. Here are two situations if you are not well prepared.
One, you say no. This will put an extremely rude impression of you, which, in turn, may lead to an exodus of the audience from you. So, it’s not good for business.
Secondly, you start talking without any sort of practice and preparation. This will again put an extremely poor image of you in front of the audience.
Therefore, you simply cannot afford to do the either of these. So, just follow the mentioned tips and get ready to deliver anexceptional speech in front of the art aficionados who come to see your work.
Familiarity with the audience
As an artist, it’s quintessential that you should know what the most significant aspect of your painting is. It is so because if you yourself do not know what’s special about your work, how can you tell the same to the audience, right?
It becomes paramount to note that one specific thing about your painting that you want people to know about. It can be a colour composition, a pattern, or the entire technique you utilised while crafting the artwork.
My recommendation is that you try to speak about your artwork and that one special attribute to different people such as a non-artistic friend, an art aficionado, your neighbour, your mother, and a curator.
The trick is to note that how well you are adapting your communication with respect to the audience. If the speech is same everywhere, then losing the fourth fifth of your target audience becomes inevitable.
It always comes handy to do a pre-preparation before delivering a speech in front of the art lovers.
Prepare some 4-5 copies of your speech, each being uniquely different. Incorporate as much précised and briefed information as you can.
If I am the audience, I would want to knowwhat inspires the artist to carve such mesmerising piece of art.
Remember that speech is not required to be lengthy but not too short also.
Balance your speech properly, which happens after tons of preparation.
A lot of renowned artists said that even after getting fame, they still practice their speech regularly. As they say “Practice makes a man (in this case an artist) perfect”.
Do not lie
It is quite ironical!
An art aficionado while observing a painting might think that the artist must hold some solid understanding of the subject orthere is a great backstory.
Sadly, that’s not the case always. Sometimes, the artists just work on their intuition and nothing else. What they do is they pick a random idea and craft an astonishing piece of art.
While looking at the modern art paintings, a lot of art lovers (including me) think that the artist must be so intellectually enlightened.
It is, however, possible that the artist just produced such remarkable and extravagant piece of art without any deep thought.
In such scenarios, being an artist, do not feel shy, to tell the truth. The more honest you are, the more the audience is likely to connect with you.
One important aspect that always worksin favour of the artists while communicating with the audience is to avoid the overselling.
You are asked to speak about your art. Tell your inspiration, what tactics you utilised, what are the main subjects, why you choose such theme and things like this.
Do not ever start with the artistically framed jargons just to attract the buyers. Art collectors and art aficionados are mostly quite intellectual and they will not be caught in the web of direct selling.
Describe the value in your work, not the value of your work.