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Become an Analyst Today With Business Analytics Certification

Analytics is a journey that involves a combination of potential skills, advanced technologies, applications and processes used by firm to gain business insights from data and statistics. This is done to perform business planning. Businesses must understand the changing market and trends in social media to stay ahead of competition and drive effective business decisions. What can help businesses maintain their competitive edge? The answer lies in business analytics.

Need for Business analytics

The term business analytics refers to the skills, technologies, applications and practices that facilitate continuous iterative exploration and investigation of past business performance of customer data and competitive landscape data but goal is to gain insights and drive business planning and for predicting the future trend. Business analytics empowers businesses to automate and optimize their processes thereby enabling them to sustain the competitive advantage.

What are the importance of analytics in business today? Why is it in demand among a lot of organizations and how you can leverage your skill to survive in the market?

Business analytics uses data mining, predictive modelling and quantitative analysis for arriving at optimized solutions. Professionals from different disciplines like marketing, operations, human resources, finance also take up business analytics certification. Business analytics course focuses primarily on advanced analytics, basic analytics, and applications of analytics in business etc. and is more focused on requirements derived from specific companies. Business analytics courses are designed in such a way that an understanding of big data is also taught which includes descriptive, diagnostic, forecasting and optimized solutions. Course beings with introduction to statistical methods followed by people management, customer management and operations management.

Business Analytics Course Objectives:

  • Understand what analytics is
  • Comprehend where analytics is functional and the progression involved in it
  • Understand business problems and dataset
  • Perform calculations using statistical techniques
  • Conduct a variety of statistical analyses, including regressions, covariance, correlation and hypothesis testing
  • Present and interpret the results of statistical analysis
  • Design dynamic reports and dashboards for business consumption
  • Describe the career path of a business analyst

Business analytics certification will permit you to gather data and carry out a detailed analysis of the data to drive real impactful business decisions intended to build upon the concepts, procedures and data analytics. The main focus of any¬†effective business analytics course will be to learn how to use Excel, being the prevailing data analytics tool, to accomplish a lot of statistics to comprehend, explore, trial and forecast results with Excel’s histograms, pivot tables, statistics and mathematical formulas and charts.

Applications of Business Analytics

Finance: Credit Scoring, Fraud Detection, Pricing

Retail: Promotions, Replenishment, Demand Forecasting

Healthcare: Drug interaction, Preliminary diagnosis, Disease management

Energy: Trading, Supply, Demand forecasting

Communications: Customer retentions, Capacity planning and network optimization

There are ample opportunities for those who can harness big data. Whether you are just starting out as a business analyst or have years of experience as a business analyst, this certification will reap you more benefits.

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